Well, I did it. I created 31 new wedding invitation designs in 31 days.
I should try this every year, I always learn something or am reminded, rather, of the non-linear path of the creative process. Coming up with designs at a rapid-fire pace and tossing them out to the world is also instructive.
Sometimes I finish a design and know that it’s going to be a hit, and it is. Sometimes I just know it isn’t a hit and and, surprisingly, it is. And sometimes I’m sure a design is going to be a hit and it bombs.
The designs above are the hits.
How did I determine whether or not a design was a hit? I’d put together a quick mock-up, created a listing in my Etsy store and then promoted each one using Etsy’s pay-per-click promotion option. It’s usually pretty clear after a day or two by how many impressions, clicks and favorites a design gets whether it’s a keeper or not. A couple even sold right away so I had to scramble and make the template ‘on demand’.
Stay tuned for the misses…